How we choose
Every product mentioned here has to earn the mention. This page sets out how that works, in enough detail that you can argue with it.
What gets considered
Products are shortlisted because they fit the argument of the article, not because a brand asked. Most shortlists start with what is genuinely available to buy in the UK, Ireland, Europe and North America, because a recommendation you cannot act on is just showing off. Where a category is dominated by one or two makers, the article says so rather than padding the list out with also-rans.
What gets tested
Most things written about here have been worn, washed and worn again, usually for months, usually bought at full price with our own money. Where something has not been tested, the article says that plainly and treats it as a specification comparison rather than a verdict. Fabric weight, waistband construction, seam placement, how a garment behaves after twenty washes: those are the things that separate underwear that lasts from underwear that sags by March.
What we will not do
No invented star ratings. No review counts pulled out of the air. No "editor's choice" badge handed to whichever retailer pays the most. If a recommendation card on this site has a pros and cons list, a human wrote both halves, and the cons are real ones. Where we do not have enough information to fill a card in honestly, the article falls back to a plain link and says less.
Price and value
Cheap is often correct. Several articles here tell you that the supermarket multipack is the right answer and that spending four times as much buys you a logo. Where a premium option genuinely justifies itself, usually through fabric quality or a waistband that survives the washing machine, the article explains which part of the price is doing the work.
When we say buy nothing
Plenty of the time the honest answer is that what you already own is fine and the problem is fit rather than product. Articles that reach that conclusion keep it, even though it earns nothing.
Money
The site is funded by affiliate commission and advertising. Neither has any say in what appears. The full affiliate disclosure covers exactly how that works, and the editorial policy covers what happens when we get something wrong.