Tag
advertising
2 articles tagged advertising.
-
Underwear · 11 min read
How Calvin Klein Sold Sex in 1982
A pole vaulter, a wall on Santorini and a billboard over Times Square. What the 1982 Calvin Klein underwear campaign changed, and what it cost the garment.
-
Underwear · 5 min read
Launderette: The Sixty Seconds That Rewrote Men's Underwear
The history of boxer shorts is an advertising history: a Times Square billboard in 1982, a launderette in 1985, and the hybrid that arrived in 1992.