Tag
jockey
3 articles tagged jockey.
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Underwear · 11 min read
The Y-Front at Ninety
The Y-front went on sale in a Chicago window in a 1935 blizzard. Ninety years of Coopers, Lyle and Scott, and the fly that turns out to be proper engineering.
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Underwear · 4 min read
The White Brief: A Cultural History
The white brief history, from 600 pairs sold in a Chicago blizzard in 1935 to the Y-front joke: why the most mocked garment still sells in huge numbers.
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Underwear · 3 min read
Six Briefs That Built the Modern World
From Jockey's 1935 Y-front to Le Slip Français's stock-market debut: six heritage briefs from great houses, all still in production, all still worth buying.