Tag
heritage
7 articles tagged heritage.
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Underwear · 11 min read
The Y-Front at Ninety
The Y-front went on sale in a Chicago window in a 1935 blizzard. Ninety years of Coopers, Lyle and Scott, and the fly that turns out to be proper engineering.
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Underwear · 11 min read
The Underwear Index: The Recession Indicator in Your Drawer
The men's underwear index is better psychology than it is economics. Where the Greenspan story came from, and what the sales data does and does not show.
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Underwear · 11 min read
How Calvin Klein Sold Sex in 1982
A pole vaulter, a wall on Santorini and a billboard over Times Square. What the 1982 Calvin Klein underwear campaign changed, and what it cost the garment.
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Underwear · 11 min read
Before the Brief: Loincloths, Fundoshi and Four Thousand Years
Linen in Tutankhamun's tomb, leather trunks in a London well, a length of Japanese cotton: the history of underwear before briefs, over four thousand years.
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Underwear · 11 min read
Why Underwear Is White
White underwear is not a taste, it is a manufacturing decision that outlived its reasons. Bleach, boil washes, dye cost, and why whites turn grey.
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Underwear · 5 min read
Launderette: The Sixty Seconds That Rewrote Men's Underwear
The history of boxer shorts is an advertising history: a Times Square billboard in 1982, a launderette in 1985, and the hybrid that arrived in 1992.
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Underwear · 3 min read
Six Briefs That Built the Modern World
From Jockey's 1935 Y-front to Le Slip Français's stock-market debut: six heritage briefs from great houses, all still in production, all still worth buying.